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This domain states the following, "If It Works, Do It Again." We analyzed that the web page stated " Direct response fundraising tends to be consumed in first impressions, rather than in-depth reading of your content." It also stated " Most of your readers are scanning your work, and not really following the arc of your beautifully created narrative from message to message. Because of this, being repetitive works. Rather than scrupulously picking up where you left off Oliver Twist-style after your last fundraising communication, often saying what you just said again works best." The header had Direct response fundraising resources as the highest ranking search term. It was followed by Direct response fundraising ideas, Nonprofit fundraising blog, and Nonprofit fundraising ideas which isn't as ranked as highly as Direct response fundraising resources. The next words they uses is Direct mail fundraising resources. Direct mail fundraising blog was also included and could not be understood by search engines.